Husband’s Guest Post

Ever since Becca asked if I would do a guest post for her I’ve been racking my brain to see if I had anything to offer (I’m not actually as brilliant as she portrays me to be on her blog — she uses a lot of artistic license. Also she lies). Plus, I’ve been thinking about who reads her blog.

I’m guessing many of her readers are fellow writers. Folks who strive and sweat and yearn to get that manuscript out the door. Down the walk. And into the hands of that enthusiastic agent who runs immediately to their contacts at the major New York publishing house and who then, in turn, sets aside every other project on their desk for this most brilliant upon brilliant, soon-to-be best-seller book. (Did I mention the entire marketing department gets equally excited about your manuscript?) Yes, I imagine many readers of Becca’s blog are dreamers just like you and me.

What I have to share in this guest post are a few excerpts of advertising copy I’ve written for various clients during the years. Embedded in the message of these different ads and videos is the seed of hope we all yearn for. I’ve made some changes to the copy so it makes sense (or not) in this new form.

Hopefully there’s something here that will give you encouragement.

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Long before the nay-sayers whispered their seductive can’ts int your ears you believed you could do anything. And everything. You had no limits. No boundaries confining your ambition. You were free to dream. And free to do. Now [name of ad client here] removes the barrier from [name of category] and asks: can you still believe? More importantly can you still do?

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Think back. Back to when your only limits were the far reaches of your imagination. You were a builder. An explorer. A star. Now take that thought and think ahead. [name of client] introduces [name of product]. Now you can [list of things to accomplish]…. **compatible with previous versions of your imagination**

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Bet you’ve got a few ideas. Big ideas. Bright ideas. Holy-cow ideas. Ideas about everything you can do with a [insert category here]. Maybe you’ll turn it into a highly profitable business tool. Maybe you’ll gain a loyal following of happy Web surfers. Or maybe, just maybe, you’ll do the unimaginable. Hmmm, imagine that. [name of client] The possibilities are endless.

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We created an [anthropomorphized product]. Nobody told us it couldn’t be done.

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[e-mail excerpt]

I believe in The Underdog. I cheer for him. I shout for him. And sometimes I am him.

The biggest threat to the success of an underdog is not the unbeatable foe. It’s not the Goliaths in our way. It’s discouragement.

So many more Underdogs would find success if they just believed deep down they could do it.

—

Being without hope is probably the most tragic of all human conditions. Feeling there’s no door that can be opened. No window through which to escape. No light that will ever come… No possible way to get out of one’s current and most desperate situations. It is these very people that [name of client] is reaching out to serve.

Over the years much hope has been restored. Many hearts mended. And many fears calmed — Yet so much more remains to be done.

Together we can reach further and stretch deeper. Together we can do more. We invite you to partner with us in this great humanitarian cause.

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[tagline]

Even when you’re down and out. You’re not out.

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May you never give up on your dreams.

— Husband